Smart Cycling in Focus at Bigger Than Ever Taipei Cycle Show

Taipei, 21 June 2018 – Taipei Cycle, Asia’s largest trade fair for the bicycle industry, is set to relaunch with new dates and a modernized concept in 2018. With 1,170 exhibitors, nearly 3,450 booths and an anticipated 50,000 visitors, the trade fair held annually in Taiwan’s capital will be bigger than ever. A schedule shift that is more favorable for the global cycling industry, the expansion to a second venue, and a brand new IoT Zone as well as a Start-up Pavilion are some of the new highlights that will be discussed during a press conference to be held at next month’s Eurobike in Friedrichshafen, Germany. Also to be announced during the press conference are several new innovations from Taiwanese companies as well as the recent release of a stricter Taiwan Industry Bicycle Standard. Taipei Cycle will be held from October 31 to November 3 at Taipei Nangang Exhibition Center Hall 1 and TWTC Hall 3. Strengthening the show’s position as the industry’s driving innovative force Over the last few years, Taipei Cycle has become a show for suppliers and distributors to reach international customers. At the same time, it remains one of the most important conferences for business engagement and networking. With the new dates, Taipei Cycle will better serve as a platform for product managers, allowing them to finalize their plans for their newest model year and providing them with a venue, where innovative prototypes can be previewed before the start of mass production. As more attention is drawn to doing business in emerging markets, Taipei Cycle has also evolved into the top trade fair for suppliers to showcase their bicycle brands and product ranges throughout Asia. The regional convenience for distributors and retailers creates easy access to the growing markets on the largest continent. Growing in importance and size With technology advancing rapidly, the bicycle market is being shaped by specialized providers with expertise not only in the manufacturing of bike frames but also in software development – amongst them, young emerging companies that will now also feature as prominent exhibitors at Taipei Cycle. To accommodate this expansion, the 2018 edition of Taipei Cycle will make use of Hall 3 at the Taipei World Trade Center, in addition to the exhibition’s established main location at the Taipei Nangang Exhibition Centre. The new venue will be labeled Taipei Cycle Plus. It will feature the newly created Start-up Pavilion and IoT Zone dedicated to start-up companies, exhibitors from the IoT segment as well as established brands from the electronics segment, such as Bryton (GPS computers), Shutter Precision (hub dynamos) and MPS Energy (battery packs). Highlights of 2018: Smart bikes & new safety standards The press conference at Eurobike, organized by the Bureau of Foreign Trade (BOFT), the Ministry of Economic Affairs, and Taiwan External Trade Development Council (TAITRA), will also feature diverse speakers and experts. Driven by the passion to make sustainable transport accessible to everyone, Dr. Kuan-Jiuh Lin has established SwiCity IoT, which is a roadmap of next trend technology for smart health, smart life and better eco-living overall. This initiative provides multiple services including a cycling-related project which enables users to digitally rent bikes and communicate with fellow cyclists. Dr. Lin will present SwiCity’s proprietary LoRa technology at the press conference. The Taiwan Bicycle Industry Standard (TBIS) was introduced in 2016 by the Taiwan Bicycle Association to ensure a higher-level quality and safety standard for manufacturing. Based on ISO 4120, the TBIS also incorporates other international standards used in the bicycle industry. At Eurobike, Jason Hsu will introduce the latest upgrades to the TBIS, which now also incorporates safety standards for new components such as folding mechanisms. Leading industry pioneers Four Taiwanese companies have also been invited to the Eurobike press conference to provide the media with a condensed insight of the diverse, innovative brands that will be exhibiting at Taipei Cycle: 1. With over 30 years of IT industry experience, the company HubMaster develops innovative and intelligent cycle-related applications and devices. At Eurobike, it will exhibit an innovative power meter hub, a cassette torque and speed sensors for pedelecs of its brand CyberMotions. 2. The TBS Group will present its patented ultra-smart bike meter solution called AROFLY. Originating from aerospace technology, AROFLY is the lightest and smallest power meter with a full function bike computer that acquires cycling data based on air pressure differential technology. Other products from the AROFLY family will also be featured, including A-PLUS, a GPS bike computer, and A-PULSE, a heart rate wristband. 3. By constantly improving the usability and providing rich features, Bryton redefines GPS sports electronics and their applications. The brand develops high-grade cycling computers, which motivate users to live smart sporting lives. 4. The brand TranzX is internationally-known for its reliable e-bike systems. Having received the IF Design Award 2018 for the bike Mavis F15, the producing company JD will present its newest Mavis M16, powered by a mid-drive motor. Visitors attending the Eurobike in Friedrichshafen are invited to the TAITRA Booth in Hall 5-234 to receive more information on smart cycling related Taiwanese suppliers. When:July 8th, 13:00-14:00 Where:Room Paris Time Agenda Speakers 12:30-13:00 Registration 13:00-13:03 Opening Remarks Ching-Yun Huang Director of Economic Division, Frankfurt/M Office, Taipei Representative Office in the Federal Republic of Germany 13:03-13:05 Welcome Remarks Ms. Gina Chang Secretary General of Taiwan Bicycle Association (TBA) 13:05-13:15 Highlights in Taipei Cycle 2018 Andrea Wu Senior Project Manager, TAITRA 13:15-13:25 SwiCity (E)-Bike IoTs for Healthy Eco-Living in 2018 Taipei Cycle Show Dr. Kuan-Jiuh Lin Distinguished Professor, Interfacial Optical-Electronics Lab, Department of Chemistry, National Chung-Hsing University 13:25-13:35 TBIS: Launching Taiwan Bicycle Industry Standard Jason Hsu Specialist of Department of General Manager, CHC (Cycling & Health Tech Industry R&D Center) 13:35-13:55 E-bikes New Product Launch 1. Cyber Motion / Power Meter 2. AROFLY / Power Meter 3. Bryton / GPS Bike Computer, Heart Rate Monitor 4. TranzX / E-bike 13:55-14:00 Q&A
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Aufgenommen am: 22.06.2018 17:16:09
Kontakt:ITMS Marketing Janina Raschdorf Phone: +49 (0)6032 / 3459-287 Email:
Firmenporträt:The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, the BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect. Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network consisting of over 800 international marketing specialists stationed throughout its Taipei headquarters and their 60 branches worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.
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